How to set up your Google Business Profile as a tradesman

1. Claim and verify the Profile

   Search your business name on Google, claim the Profile if it exists or create it, and verify by post, phone, or video. Nothing you do counts until the Profile is verified, so start here.

2. Pick the right primary category

   Choose the category that names your trade exactly, like Plumber, Electrician, or Roofer. This one setting drives which searches you appear for, so get it right before anything else.

3. Set a service area, not just an address

   Most tradesmen work at the customer's place, not a shop. Set the towns and areas you cover rather than a single pin, so you show up across the whole patch you actually work.

4. Fill in every field

   Hours, phone, website, the services you offer, and a real description in your own words. An empty field is a reason for Google to show a more complete rival instead of you.

5. Add real photos

   Your van, your team, and finished jobs. Profiles with genuine photos get far more calls than bare ones, because a customer wants to see who is turning up.

6. Reply to reviews and answer questions

   Thank every reviewer and answer questions quickly. That activity tells Google the Profile is live and looked after, which helps you rank and helps customers trust you.

7. Put up a post every couple of weeks

   Google lets you post updates straight to your Profile: a job you have just finished, an offer, a note that you are covering a new area. They show in your listing and they are one of the few signals you control day to day. A photo and two lines is enough, and a Profile that posts looks live next to one that has not moved in a year.

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