Case study 01 · SCALE package
An emergency locksmith, built for the phone.
ESL Locksmiths is John, an emergency locksmith covering south London, from Wandsworth to Blackheath. Most of his work is an emergency, found on a phone, by somebody standing outside their own door. The site had one job: get that stranger to call, fast.
How we built it
Six steps, one site, nothing left to chance.
- 01
Research
We started with how people actually look for a locksmith in south London: the areas they search from and the questions they ask before they call. That became the pages, the areas and the nine answers. The prices are John’s own.
- 02
Design
A premium, full screen design in John’s own navy and orange, built around his own logo. On a desktop, one turn of the wheel moves one full panel, the way the best studio sites behave.
- 03
Build
Twenty pages: a page for every service, an advice section that answers the questions people ask first, and a price panel that shows what a lockout costs at 3pm and at 3am before anybody picks up the phone.
- 04
Wire
A quote form built from questions with the answers already on them, so a customer taps rather than types, and can attach photos of the lock. Every enquiry lands in John’s BEACON dashboard. The Agentic Concierge answers questions around the clock, and WhatsApp is one tap away.
- 05
Check
Nothing goes live until it passes our audit, now 123 automated checks: every page, every link, the structured data and the security headers. The phone view is driven in a real browser to prove nothing overlaps and every button can be hit with a thumb.
- 06
Launch
His own domain, locksmithssouthlondon.co.uk, with the old one forwarding to it. Verified with Google Search Console, measured with Google Analytics behind a consent banner, and every page submitted for indexing on day one.
The phone view
Designed for the hand it is held in.
Most people who need a locksmith find one on a phone, one handed, often in the dark. So the phone view was designed on its own, not squeezed down from the desktop.
On a desktop
Full screen, one panel at a time.
Everything in the build
What SCALE delivered for ESL Locksmiths.
- Premium full screen design in the client’s own colours
- Twenty pages, including a page for every service
- Advice section answering nine real questions
- Prices by time of day, shown before the call
- Quote form with photo upload
- Agentic Concierge, answering 24/7
- WhatsApp and call from every page
- A phone view designed on its own
- BEACON dashboard for every enquiry
- Own domain, Search Console and Analytics
- Structured data for Google and AI search
- Checked against 123 automated tests
SCALE, premium bespoke brand: £969.99 then £89 a month. Everything in GROW+. Bespoke visuals and motion.
In John’s words
The team at forge worked really efficiently on this. We love the design and they were constantly in contact with us to get us to production, we’ll definitely keep them as our web services provider going forward.
John, ESL Locksmiths, 25 September 2026
Results
Live since 22 September 2026. When there are measured results, they go here, with the date they were measured. We do not publish a number before it exists.