Questions answered
Everything a tradesman asks before trusting a machine with their brand
Straight answers on how it works, who owns it, what it costs, and whether an AI built site can really get you more work.
Is this really built by AI? Will it look generic?
Yes, AI builds it, steered by a design engine that guarantees every site is unique. No two FORGE sites share a layout, a colour recipe, or a type pairing. You approve the logo before anything is built, so the identity is yours, not a template.
Do I own the website? What happens if I stop paying?
You own it. The domain is registered in your name and the site is yours to keep whether you stay with FORGE or not. If you stop a monthly plan, only the ongoing work stops. Nothing gets taken away.
How is it so cheap and so fast? What is the catch?
There is no agency overhead and no weeks of back and forth. The machine does the research, design, and build, and a human signs off the logo and the final result. That is why a real site costs from £174.99 and goes live in hours, not weeks. No catch, no lock in.
Will it actually get me more work?
It is built for search and conversion from day one. Local SEO, a quote form, review prompts, and a booking calendar are wired in, plus the answer engine setup that gets you found in AI search. The site is a machine for turning searches into jobs, not a brochure.
Do I need to be good with computers? What do I have to do?
Almost nothing. You answer a short form once about your trade and your services, and you approve your logo. After that you get a simple dashboard that shows your enquiries. There is no website to manage and no software to learn.
Is there a contract or a lock in?
No lock in. The build is a one off fee. The monthly plans on GROW+ and SCALE are month to month, and you can pause or cancel when you like. You keep the site either way.
What if I already have a logo or photos?
Upload them and they go straight into the build. If you do not have a logo, FORGE designs one for you and you pick from real options. If you have no photos, the site is designed to look professional without them.
Is my data safe?
Yes. FORGE is registered with the Information Commissioner's Office (registration ZC176397) and handles your data under UK data protection rules. Your site runs on secure hosting with proper security headers from the first day.
How is this different from Wix or a normal agency?
Wix means you do all the work yourself. A normal agency means weeks of waiting and a bill in the thousands for a brochure. FORGE is a full marketing department run by AI agents, for a fraction of both, and it keeps working after launch instead of stopping at handover.
Free guides
Get found, in plain English
No jargon. The exact steps to get your trade business seen on Google, whether you do it yourself or let FORGE do it for you.
Start
See your site before you pay a penny
Tell FORGE your trade and the machine builds you a real preview. Like it, you go live. It is that simple, and you own the result.
Every site is certified against our own deploy audit before it goes live, or we do not ship it. FORGE is ICO registered (ZC176397) and every build ships with proper security from day one.
Rather put it in writing?
Email usGot it. Your preview is on the way.
We will email you at the address you gave. Want to jump straight in? See the packages.
Ten minutes with the FORGE concierge. Ask it anything about your build, your package or your timeline. No sales script, straight answers.
All times are London time. Pick a slot and we confirm it by email.